Who We Are
We're On A Mission- To Help
Hi, I am Louise and Shea Natural Skincare Ltd was born out of my deep passion for truly natural skincare. Growing up in the countryside, I have always loved nature and plants. Fascinated by the wonderful skin benefits of botanicals, I had started making products for myself some time ago because I couldn't find what I was looking for (affordable chemical-free skincare). My family and friends loved the products which I often gave them as gifts and they encouraged me to start up a business. After becoming a mum, I decided to leave the corporate world to find more family-friendly, flexible work in an area I was deeply interested in. My skincare was the obvious path so I became officially qualified in formulating natural skincare. Using my background in the Health & Beauty industry and over 20 years working in Marketing, I decided to create two ranges of skincare which were both 100% Organic and vegan friendly.
I use A LOT of moisturiser every year and had grown increasingly concerned about what long term effects the chemical based formulations I had been rubbing into my skin everyday (since aged 17) would have. The carcinogenic risk from products containing toxins such as 'parabens' has become known in recent years but there are still many, many other synthetic chemicals where the long term toxic effects are simply not known.
I find it troubling that chemical based skincare brands get so excited about the latest 'revelation' chemical ingredient they have created. Yes, it might well have an instant, short term beneficial anti-ageing effect but what about long term?! (It certainly was an eye-opener for me working on a major, very well known skin-care brand as part of the New Product Development Team, when I discovered how packed with chemicals the products were!)
I also started to understand that these chemical based formulations being manufactured on-mass were detrimental to the environment also with chemical waste (and plastics) from such manufacturers entering the oceans. After exploring the natural skincare alternatives, I was dismayed to discover that many organic skincare creams were only 'partly organic' and still showed certain known synthetics / irritants on the ingredients listings- such as the synthetic preservative 'Phenoxyethanol' to help make the products remain stable over time. Phenoxyethanol may cause skin and lung irritation. It's also toxic to the kidneys, nervous system, and liver, and repeated, long-term exposure can cause organ damage. The debate continues in regards to the low dosages of this common ingredient found in cosmetics.
I realized that choice was rather limited in terms of 100% organic, vegan friendly formulations. During my research, I discovered face moisturising balms- which were already popular in America and Australia. Face Balms are water-free, made from oils/waxes only so don't need preservatives / fillers to be added.
So, I created House Of Shea to deliver a natural, spa-like experience. Effective and organic products which are a joy to use and indulge the senses for smell, visually and touch. Hurray For Shea! products are fragrance-free. They are an absolute saviour for really sensitive skin types as they even exclude essential oils which can sometimes cause an issue for sensitive skin.
This is a family business and our Mission is to help more people move away from chemical based skincare but still enjoy skincare with active skin benefits, at an accessible price- all with peace of mind that the products are both skin and planet friendly! :)
Personally, I am on a journey to lead a more holistic life, more in balance with the world around me. Along with my two beautiful boys, these products will be my legacy- hopefully helping the greater good (whilst giving lovely people like you skincare products that are a joy to use).
Come, enjoy naturally beautiful skin,
Louise McLintock-Peasley DipM, Dip Organic Skincare
Founder: Shea Natural Skincare Ltd
-House Of Shea
-Hurray For Shea
Shea Natural Skincare Ltd. Farmview, 5 Little Onn Road, Church Eaton, Stafford, ST20 0AY. T: 01785 823343.
Co Number: 11656630